7 of the best cities to visit in Morocco

Morocco, a country of diverse landscapes and rich cultural heritage, offers a myriad of experiences for every type of traveller. From the bustling souks of Marrakech to the serene beaches of Agadir, and from the blue-washed streets of Chefchaouen to the historical depths of Fez, each city tells a unique story. This article delves into the hidden gems and iconic destinations across Morocco, providing a comprehensive guide to exploring this captivating country. Whether you seek adventure, relaxation, or cultural immersion, Morocco has something extraordinary to offer.

1) Rabat : Morocco's Hidden Gem

Rabat is a city often overlooked but certainly not to be missed. It's my personal favourite in Morocco, yet it often lives in the shadow of Marrakech. Whether you're a seasoned traveller in Morocco or exploring the country for the first time, Rabat offers an authentic experience away from the crowds. With its rich history and architectural marvels, Rabat is a gem waiting to be discovered. Despite its smaller size, the city exudes charm and elegance, serving as the nation's capital since 1912.

Its fortified medina, palm-lined boulevards, and pristine beaches are complemented by the majestic 12th-century kasbah overlooking the water. Rabat along with neighbouring Salé, boasts some of the country's most captivating historic and architectural landmarks. Unlike Fez and Marrakesh, where tourism dominates, exploring Rabat's attractions is relaxed and unhurried. Don't miss the Mausoleum of Mohammad V, with its ornate Alaouite architecture, the charming Kasbah des Oudaias, and the iconic Hassan Tower, a testament to the city's rich history. Dive into the vibrant atmosphere of Rabat Old Market for an authentic taste of local life.

2) Iconic Marrakech

Nestled in the shadow of the Atlas Mountains, Marrakech is famed for its medieval medina and the iconic 12th-century Koutoubia Mosque. Exploring the maze-like alleys of the medina is an adventure in itself. At sunset, Jemaa el-Fna Square comes alive with acrobats, musicians, and storytellers, captivating tourists with the city's energy. Marrakech tantalises the senses with its sounds, sights, and smells. Admire intricate tilework, marvel at Islamic architecture, and lose yourself in the pink-hued medinas. The souks offer a treasure trove of exotic goods and bargains, making Marrakech one of the world’s best shopping destinations.

This city is a blend of African, Arab, eastern, and western influences, creating a vibrant cultural melting pot. History enthusiasts will appreciate the Tombs of the Saadians, while the picturesque Majorelle Garden is a must-see for all visitors. Marrakech's cultural heritage is further enriched by its contemporary creative scene. Museums and galleries like the Museum of African Contemporary Art Al Maaden and the Yves Saint-Laurent Museum host events year-round, adding depth to the city's cultural experience.

3) Essaouira: Jewel of the Atlantic

Known as the ‘Wind City of Africa’, Essaouira attracts windsurfers and kitesurfers seeking to harness the city’s coastal winds. However, beyond its beaches, Essaouira retains its traditional culture and charm amidst its growing tourism. Enclosed by medieval-looking battlements, Essaouira's whitewashed houses, blue-shuttered windows, and bustling wood workshops create a charming backdrop to the beach. The pollution-free atmosphere nurtures the feathery Norfolk Island pines that surround it.

Essaouira's cultural scene is thriving, with numerous festivals and events taking place throughout the year. From the Gnaoua World Music Festival to the Essaouira Traditional Music Festival, there's always something to celebrate in this vibrant city. Don't forget to explore the ramparts during your visit to Essaouira. These historic fortifications offer panoramic views of the city, the port, and the Atlantic Ocean. Walking along the ramparts provides a unique perspective of Essaouira's coastal beauty and rich maritime history.

4) Ouarzazate: Getaway to the Sahara Dessert

Located a 3-hour drive from Marrakech, Ouarzazate is a captivating city renowned for its stunning landscapes, ancient kasbahs, and rich cultural heritage. Known as the "Gateway to the Sahara," it offers a unique blend of history, natural beauty, and cinematic charm. A highlight of any visit is Ait Ben Haddou, a UNESCO World Heritage site just a short drive away. This ancient mud-brick village, featured in films like "Gladiator" and "Game of Thrones," is a maze of narrow alleyways and traditional Berber architecture. Film enthusiasts shouldn't miss Atlas Film Studios, where Hollywood blockbusters like "Lawrence of Arabia" and "The Mummy" were filmed. Guided tours offer insight into the studio's cinematic legacy.

Ouarzazate also provides ample opportunities for outdoor adventure, with excursions into the nearby Atlas Mountains revealing dramatic landscapes and offering a wealth of activities for nature enthusiasts. Hiking in the Atlas Mountains is a popular activity, with trails leading through picturesque valleys, past cascading waterfalls, and to stunning viewpoints overlooking the rugged terrain. Guided treks allow visitors to explore the region's diverse flora and fauna while learning about Berber culture from knowledgeable guides. The mountains also offer rock climbing, mountaineering, mountain biking, and skiing during the winter months at the Oukaimeden ski resort. For a more leisurely experience, visitors can enjoy horseback riding or camel trekking through the tranquil beauty of the landscape, discovering hidden valleys and traditional settlements.

5) Fez: The Cultural Jewel of Morocco

As one of Morocco’s imperial cities and its former capital, Fez boasts a rich history that dates back centuries. It is widely believed to be home to the world’s oldest university, established in 859 AD. If you're captivated by Morocco's vibrant history and culture, Fez is the perfect destination, parts of the city are designated as UNESCO World Heritage sites. Explore the streets of the Old City of El Bali to immerse yourself in its medieval markets, palaces, and mosques. The crafts and trades that line its narrow streets have remained largely unchanged over the centuries, providing visitors with a captivating glimpse into the past.

To experience Fez's heritage firsthand, wander through the alleys of Fes-el-Bali, the largest and oldest medina in North Africa. Don't miss the opportunity to visit iconic Madrasas like Bou Inania, Al-Attarine, or Cherratine to admire their stunning architecture. With a significant Arab and Berber population, as well as refugees from Spain and Tunisia, Fez is a melting pot of cultures. It’s diverse inhabitants contribute to the city's unique atmosphere, traditions, languages, and customs.

6) Relaxing Beach Escapes in Agadir

Looking for a tranquil beach escape in Morocco? Agadir is the answer! Nestled along the picturesque Atlantic Ocean, Agadir boasts a stunning 10-kilometre-long seafront, offering endless opportunities for relaxation and recreation throughout the year. With its mild climate and inviting waters, Agadir is an ideal destination for a peaceful beach holiday.

In addition to its coastal charm, Agadir offers a vibrant local culture to explore. A visit to El Had souk, located in the heart of the city, is a must-do experience. Here, you can immerse yourself in the sights, sounds, and aromas of traditional Moroccan markets while browsing a wide array of local products, including the famous argan oil and amlou.

7) Chefchaouen: The Blue City

Known as the "blue city" of Morocco, a leisurely stroll through its old Medina reveals its unique charm. Nestled in the heart of the Rif mountain range, Chefchaouen's blue-washed buildings easily earn it the title of the prettiest city in Morocco. It's the perfect escape from the crowds. The narrow, winding streets of the old medina offer endless photo opportunities, and the souks are brimming with Moroccan treasures. Chefchaouen's proximity to the Rif mountains means you have easy access to breathtaking hiking trails whenever you fancy.

Perched among the peaks of the Rif Mountains, Chefchaouen is not only a picturesque city but also a lively arts and crafts hub with a laid-back atmosphere. Unlike the rest of the country, many locals here speak Spanish. Theories abound regarding the city's blue facades, from its Jewish heritage to practical insect repellent. Whatever the reason, Chefchaouen offers a slower pace of life and ranks among the best cities to visit in Morocco.